System That Maps Keyword Clusters from Content
May 1, 2025
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As creators and analysts, we often encounter an overwhelming stream of content—but without structure, it’s just noise. Over the past few days, I’ve been immersed in a journey to build something deceptively simple yet immensely powerful: a system that takes a blog homepage and transforms it into an interactive visual map of meaning.
Think of it as reverse-engineering the thought structure behind a blog.
🎯 The Goal
To go from a single blog URL to a dynamic cluster visualization of keywords, streamed and enriched with semantic understanding—in near real time.
🧩 Why This Problem Is Interesting
- Blogs are rich in insights, but underutilized unless indexed, clustered, and compared.
- Keyword lists are not enough—we need to understand themes, relationships, and semantic neighborhoods.
- Visualization is the key to explorability—not just knowing what’s said, but how concepts are connected.
This problem sits at the intersection of:
- Natural Language Processing (NLP)
- Async web scraping
- Embeddings and semantic clustering
- Real-time visual UX
🏗️ System Architecture
Here’s how the system works from end to end:
- The user submits a blog homepage URL.
- A crawler parses
robots.txt
, extracts links fromsitemap.xml
, and filters out non-blog links. - An async fetcher loads articles in parallel.
- Text is cleaned using
BeautifulSoup
. - Keywords are extracted using
KeyBERT
or transformer-based models. - Each keyword is vectorized using sentence embeddings.
- Keywords are clustered using K-Means and visualized with t-SNE.
- The UI updates dynamically, streaming new clusters as data is processed.