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System That Maps Keyword Clusters from Content

May 1, 2025
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As creators and analysts, we often encounter an overwhelming stream of content—but without structure, it’s just noise. Over the past few days, I’ve been immersed in a journey to build something deceptively simple yet immensely powerful: a system that takes a blog homepage and transforms it into an interactive visual map of meaning.

Think of it as reverse-engineering the thought structure behind a blog.

🎯 The Goal

To go from a single blog URL to a dynamic cluster visualization of keywords, streamed and enriched with semantic understanding—in near real time.

🧩 Why This Problem Is Interesting

  • Blogs are rich in insights, but underutilized unless indexed, clustered, and compared.
  • Keyword lists are not enough—we need to understand themes, relationships, and semantic neighborhoods.
  • Visualization is the key to explorability—not just knowing what’s said, but how concepts are connected.

This problem sits at the intersection of:

  • Natural Language Processing (NLP)
  • Async web scraping
  • Embeddings and semantic clustering
  • Real-time visual UX

🏗️ System Architecture

Here’s how the system works from end to end:

  1. The user submits a blog homepage URL.
  2. A crawler parses robots.txt, extracts links from sitemap.xml, and filters out non-blog links.
  3. An async fetcher loads articles in parallel.
  4. Text is cleaned using BeautifulSoup.
  5. Keywords are extracted using KeyBERT or transformer-based models.
  6. Each keyword is vectorized using sentence embeddings.
  7. Keywords are clustered using K-Means and visualized with t-SNE.
  8. The UI updates dynamically, streaming new clusters as data is processed.