It is Time to Take Product Risks, Not Market Risks

What is Product Risk?

Product risk consists of several factors, each posing its unique challenge:

• Technical Risk: Can this be built with the current state of technology?
• Execution Risk: Can it perform reliably every time?
• Design Risk: Will customers find it intuitive?
• Regulatory Risk: Are there legal or compliance concerns?
• Competitive Risk: Can competitors replicate it easily?

In contrast, market risk revolves around a single question: Will customers want it?

Shifting Focus

For the past several years, our focus has been predominantly on market risks. Products have leveraged well-defined technologies and use cases. Venture building, value creation, and growth strategies have centered on validation, rapid iterations, and product-market fit. The goal has been to find a foothold, then scale. But the landscape is shifting.

The world is undergoing profound changes—AI is a prominent one, but equally significant changes are occurring across technology, economics, politics, and culture. New narratives and stories are emerging.

Embracing the New Paradigm

This is the time to take a pause, absorb these new stories, and then let your imagination explore uncharted territories of what-ifs. This is the time to rethink processes, tech stacks, and customer needs. ChatGPT's phenomenal success isn't just a product triumph; it signals a new paradigm in delivering and creating value, simmering beneath the surface of our usual busyness.

Consider this: The ability to share information, catalyzed by the smartphone, unleashed an era of information sharing at an unprecedented scale. This revolution created new industries and fundamentally altered existing ones.

AI now opens a new chapter: the ability to share not just information, but crystallized, actionable knowledge. Entirely new products and services will emerge from this shift, transforming how we live and work.

Take Bold Product Risks

Take bold product risks.