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How to Turn LinkedIn Engagement Into Warm Leads

June 21, 2025
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If you're posting on LinkedIn, you're building a hidden list.

Every person who reacts to your post — a like, celebrate, insightful, etc. — is signaling interest. That interest could be personal, professional, or business-related. But LinkedIn gives you no real way to use that data, at scale or with clarity.

In this post, I’ll explain how I turned that passive engagement into actionable lead lists, without relying on third-party tools or guessing games.

Why This Matters

Whether you’re a founder, freelancer, or B2B operator, LinkedIn is more than a platform for visibility — it's a live intent signal stream.

When someone reacts to your post, they’ve already:

  • Seen your face or brand
  • Engaged with your point of view
  • Signaled interest, even if silently

The problem?
LinkedIn:

  • Doesn’t show engagement in bulk
  • Hides full profile info behind modals
  • Uses encoded profile URLs that don’t map to public names

So even if you wanted to follow up with the 23 people who liked your last post, you'd have to do it manually — and painfully.

What I Did Instead

I built a system that:

  • Opens one of my LinkedIn posts
  • Clicks on the "Reactions" count
  • Scrolls through the list of people who reacted
  • Extracts their name + profile URL (in a clean format)
  • Builds a list I can use to segment or follow up with

Instead of guessing who's engaging with me, I now know.
Instead of cold-messaging, I start conversations with warm visibility.

Use Cases

Here’s where this became useful for me (and could for you):

  • 🧠 Validate your content themes — Who’s reacting? Are they in your target market?
  • 🤝 Build better outreach — Follow up based on relevance, not randomness
  • 🎯 Refine your ICP — See what type of persona is engaging before they ever message you

Ethical Considerations

This isn’t about scraping LinkedIn at scale or violating platform norms.

This is about:

  • Using your own session (as if you’re browsing)
  • Extracting your own post engagement
  • Following up with people who’ve already shown interest

Respectful, relevant, and relational — not spammy.

TL;DR

If you’re creating on LinkedIn, you’re collecting passive intent signals.
You just can’t see them all.

By capturing who’s reacting to your content, you can turn passive attention into meaningful connections.

No need to guess who’s watching.
You already have their names — you just need a way to act on them.